![]() Who came up with "keep it simple, stupid"? Or: what KISS is actually about So we decided that the effort of overcoming it will constitute the keystone of our work. ![]() When choosing KISS digital as our company's name, we were aware of this inclination. Because in practice we have a natural tendency to complicate things and see problems as more troublesome than they actually are. No wonder – many of us hold dear the idea of choosing simple solutions over the complex ones.Īt least in theory. Ockham's razor, Japanese Zen philosophy, Ikea furniture are but a few prominent examples. It is common knowledge that minimalism, austerity of form, preference to avoid excess and complexity have been present throughout the ages in a variety of cultural contexts. KISS allows us to save customers' time and money as well as to focus on the results of our actions, not secondary issues.As KISS digital we apply it in communication, customer relations and technology design.KISS (acronym for "keep it simple, stupid") is a principle that helps to prioritize tasks and implement projects more efficiently.Not only in the realm of design but also of software development. This idea of Leonardo da Vinci has been shared and followed by many creators. Simplicity is the ultimate sophistication. ![]() What is "keep it simple, stupid" principle? At KISS digital, from day one it has proved useful for creating advanced technological solutions – without overcomplicating the whole process. This formula works well not only with everyday challenges but also with IT projects. If there's a chance to do something the simple way, go for it. ![]()
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